| 000 | 01100nam a2200361Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220912144141.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 220909b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780985764807 (pbk) | ||
| 024 | _a197969 | ||
| 037 | _b790, 12/09/2017, Total Books India | ||
| 037 | _cTextual | ||
| 040 | _beng | ||
| 041 | _aeng | ||
| 082 | _aB2T0b8B, Q3 | ||
| 100 | _aLilien Gary L | ||
| 245 | 0 | _aPrinciples of marketing engineering | |
| 250 | _a2 | ||
| 260 |
_aUSA _bDecisionPro, Inc _c2013 |
||
| 300 |
_axv, 263p. ill. _ccm |
||
| 500 | _aSubject index 245-249p.; Company index 251-252p.p.; Name index 253-254p.; References 255-263p. | ||
| 650 | _a Forecasting | ||
| 650 | _a Marketing mix | ||
| 650 | _a Positioning | ||
| 650 | _a Segmentation and targeting | ||
| 650 | _aOperational Research | ||
| 700 | _a Bruyn Arnaud De | ||
| 700 | _a Rangaswamy Arvind | ||
| 942 |
_hB2T0b8B, Q3 _cTEXL _2CC |
||
| 999 |
_c4824 _d4824 |
||