| 000 | 00696nam a2200253Ia 4500 | ||
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| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0046582428 | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:51, M4 | ||
| 100 |
_aO'Shaughnessy John _9130304 |
||
| 245 | 0 |
_aCompetitive marketing _b A strategic approach |
|
| 260 |
_aBoston _bAllen and Unwin _c1984 |
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| 300 |
_a372p _ccm. |
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| 500 | _aBibliography: p 351-62 | ||
| 650 |
_aMarketing _915998 |
||
| 942 |
_hX:51, M4 _cGB _2CC |
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| 999 |
_c487528 _d487528 |
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