000 00768nam a2200265Ia 4500
003 OSt
005 20220925173321.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a0205079946
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:51-8, M4
100 _aShapiro Stanley J
_9243555
245 0 _aMarketing effectiveness
_b Insights from accounting
260 _aBoston
_bAllyn and Bacon
_c1984
300 _axvii, 542p
_ccm.
500 _aBibliography chapterwise
650 _aMarketing
_915998
700 _a Kirpalani V R
_9243556
942 _hX:51-8, M4
_cGB
_2CC
999 _c487632
_d487632