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| 003 | OSt | ||
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| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 | _a007053943X | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
||
| 041 |
_2eng _aeng |
||
| 082 | _aX:513, M7;N8/TD1 | ||
| 100 |
_aPercy Lary _9244057 |
||
| 245 | 0 | _aAdvertising communications promotion management | |
| 260 |
_aBoston _bIrwin McGraw Hill _c1998 |
||
| 300 |
_axvi, 640p _ccm. |
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| 490 | _aMcGraw Hill Series in Marketing | ||
| 500 | _aAppendix: P 611-23; Published previously as Advertising and Promotion Management | ||
| 650 | _aAdvertising | ||
| 700 |
_a Rossiter John R _9125936 |
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| 942 |
_hX:513, M7;N8/TD1 _cGB _2CC |
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| 999 |
_c488149 _d488149 |
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