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_b6989, 21/08/2007, Elite Publisher Distributors _cGeneral Book |
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_aRTL _cRTL _beng |
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_2eng _aeng |
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| 082 | _aX:89Q8, P5 | ||
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_aFord Kevin _9255826 |
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_aBrands laid bare _b Using market research for evidence-based brand management |
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| 260 |
_aChichester _bJohn Wiley _c2005 |
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_aviii, 158p _ccm. |
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| 650 | _aCommerce | ||
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