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_b6621, 07/11/2007, Elite Publisher Distributors _cGeneral Book |
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_aRTL _cRTL _beng |
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_2eng _aeng |
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_aBruner Gordon _9254455 |
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_aMarketing scales handbook _b A compilation of multi-item measures |
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_aChicago _bAmerican Marketing Association _c1992 |
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