000 00841nam a2200289Ia 4500
003 OSt
005 20220925204000.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a0030225191
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX9(Y):8, N9
100 _aHoffman K Douglas
_9267479
245 0 _aManaging services marketing
_bText and readings
250 _a4th
260 _aFort
_bWorth Dryden Press
_c1999
300 _axxvi, 471p
_ccm.
490 _aDryden Press Series in Marketing
500 _aBibliography chapterwise
650 _aService Industry
700 _a Bateson John E G
_9267480
942 _hX9(Y):8, N9
_cGB
_2CC
999 _c548255
_d548255