| 000 | 00764nam a2200265Ia 4500 | ||
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| 003 | OSt | ||
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| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0030103525 | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
||
| 041 |
_2eng _aeng |
||
| 082 | _aX:513, N7 | ||
| 100 |
_aShimp Terence A _9254615 |
||
| 245 | 0 | _aAdvertising promotion, and supplemental aspects of integrated marketing communication | |
| 250 | _a4th | ||
| 260 |
_aForth _bWorth Dryden Press _c1997 |
||
| 300 |
_axxiv, 589p _ccm. |
||
| 490 | _aDryden Press Series in Marketing | ||
| 650 | _aAdvertising | ||
| 942 |
_hX:513, N7 _cGB _2CC |
||
| 999 |
_c548270 _d548270 |
||