000 00794nam a2200265Ia 4500
003 OSt
005 20220925205143.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a0273625136
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:51-8N91, P1
100 _aBroderick Amanda
_9269828
245 0 _aIntegrated marketing communications
260 _aHarlow
_bPerson Education
_c2001
300 _axxvi, 752p
_ccm.
500 _aBibliography chapterwise; Glossary: P 706-723
650 _aMarketing Communication
_9269829
700 _a Pickton David
_9269830
942 _hX:51-8N91, P1
_cGB
_2CC
999 _c551373
_d551373