000 00708nam a2200265Ia 4500
003 OSt
005 20220925212431.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a0 04 658073 5
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:513, L2
100 _aChristopher Martin
_9128397
245 0 _aMarketing below-the -line
260 _aLondon
_bAllen & Unwin
_c1972
300 _a158p
_ccm.
490 _aStudies in Management
500 _aAppendix:p 143-156
650 _aAdvertising
942 _hX:513, L2
_cGB
_2CC
999 _c560335
_d560335