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_b170/2011-12, 22/03/2012, PIONEER BOOK DISTRIBUTORS _cGeneral Book |
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_aRTL _cRTL _beng |
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_2eng _aeng |
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| 082 | _aX:51-8, Q1 | ||
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_aMcDonald Malcolm _9146888 |
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_aMarketing accountability _b A new metrics model to measure marketing effectiveness |
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| 260 |
_aLondon _bKogan Page _c2011 |
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| 300 |
_aviii, 293p _ccm. |
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| 500 | _aBibliography chapterwise | ||
| 650 | _aCommerce | ||
| 700 |
_a Mouncey Peter _9283881 |
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| 942 |
_hX:51-8, Q1 _cGB _2CC |
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