000 00782nam a2200277Ia 4500
003 OSt
005 20220925222928.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a025602846X
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:51-8, L1;M3
100 _aengel James F, and others
245 0 _aPromotional strategy
_b Managing the marketing comm
250 _a5
260 _aLondon
_bRichard D Irwin
_c1971
300 _axv, 655p
_ccm.
490 _aIrwin Series in Marketing
500 _aAppendix p 596-636
650 _aMarketing
_915998
942 _hX:51-8, L1;M3
_cGB
_2CC
999 _c578180
_d578180