000 00742nam a2200265Ia 4500
003 OSt
005 20220925225504.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a0083935013
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:513, M9
100 _aPicard Robert G
_9292538
245 0 _aMedia economics
_b Concepts and issues
260 _aLondon
_bSage Publications
_c1989
300 _a136p
_ccm.
490 _aSage Context Series, 22
500 _aBibliography:p126-132; Glossary:p119-123
650 _aAdvertising
942 _hX:513, M9
_cGB
_2CC
999 _c583652
_d583652