000 01174nam a2200349Ia 4500
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008 220909b |||||||| |||| 00| 0 eng d
020 _a0470863676 (hbd)
024 _a18462
037 _b678, 20/03/2006, Vardhman Books
037 _cTextual
040 _aCSL
_beng
_cCSL
041 _aeng
082 _aB2871, P5
100 _aRossi Peter Eric
245 0 _aBayesian statistics and marketing
260 _aChichester
_bJohn Wiley & Sons
_c2005
300 _ax,348p.
_ccm.
490 _aWiley series in probability and statistics
500 _aAppendix A- B, 279-334p; Bibliographical references 335-339p; Index 341-348p
650 _a Bayesian statistical decision theory
650 _a Marketing research-Mathematical models
650 _a Marketing-Mathematical models
650 _aOperational Research
700 _a Allenby Greg Martin
700 _a McCulloch Robert Edward
942 _hB2871, P5
_cTEXL
_2CC
999 _c58902
_d58902