000 00827nam a2200265Ia 4500
003 OSt
005 20220925234629.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a9788131516522
_c467.5
037 _b829, 03/01/2014, Pranami Book Service
_cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:513, Q0/TD
100 _aSHIMP Terence A.
_9254615
245 0 _aIntegrated marketing communication in advertising and promotion.
250 _a8th
260 _a New Delhi
_bCengage Learning
_c2010
300 _axx,666p.
_ccm.
500 _aAppendix - 271-379p
650 _aCommerce
942 _hX:513, Q0/TD
_cGB
_2CC
999 _c596010
_d596010