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_b431, 29/07/2006, Bright Book Service _cGeneral Book |
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_2eng _aeng |
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| 082 | _aX:1:(S:44), P5 | ||
| 100 |
_aSen Gupta Soma _9306287 |
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| 245 | 0 |
_aConsumer behaviour _b Dynamics of building brand equity |
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| 260 |
_a New Delhi _bNew Century India _c2005 |
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| 300 |
_aviii,297p _ccm. |
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| 500 | _aBibliography P 281-92 | ||
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