000 00813nam a2200253Ia 4500
003 OSt
005 20220926003215.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a9780195693072
_c463.25
037 _b1586, 26/08/2008, J.S. BOOK DISTRIBUTOR
_cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:51, P8
100 _aScaria Arul George
_9307056
245 0 _aAmbush marketing
_b Game within a game
260 _a New Delhi
_bOxford University Press
_c2008
300 _axvii, 217p
_ccm.
500 _aBibliography: P. 203-10; Appendix: 145-202p
650 _aCommerce
942 _hX:51, P8
_cGB
_2CC
999 _c607271
_d607271