000 00788nam a2200265Ia 4500
003 OSt
005 20220926005725.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a007035561
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX9(Y):51, N6;P2/TD3
100 _aBitner Mary Jo
245 0 _aServices marketing
_b Integrating customer focus across the firm
250 _a2nd
260 _a New Delhi
_bTata McGraw Hill India
_c2002
300 _axxviii, 620p.
_ccm.
650 _aService Industry
700 _a Zeithaml Valarie A
942 _hX9(Y):51, N6;P2/TD3
_cGB
_2CC
999 _c614965
_d614965