| 000 | 00707nam a2200241Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220926005755.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0074632019 | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:511, N8 | ||
| 100 |
_aJones John Philip _9289772 |
||
| 245 | 0 |
_aWhat's in a brand? _b Building brand equity through advertising |
|
| 260 |
_a New Delhi _bTata McGraw-Hill Publishing Co _c1998 |
||
| 300 |
_axxiii,335p _ccm. |
||
| 500 | _aBibliography: P 323-325 | ||
| 942 |
_hX:511, N8 _cGB _2CC |
||
| 999 |
_c615192 _d615192 |
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