000 00691nam a2200253Ia 4500
003 OSt
005 20220926011230.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a0132218135
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:513b4, N7
100 _aDavis Joel J
_9313786
245 0 _aAdvertising research
_b Theory and practice
260 _aNew Jersey
_bPrentice-Hall
_c1997
300 _axxw,695p
_ccm.
500 _aAppendix: p 661-690
650 _aAdvertising
942 _hX:513b4, N7
_cGB
_2CC
999 _c619453
_d619453