| 000 | 00772nam a2200265Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220926013648.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0471027146 | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
||
| 041 |
_2eng _aeng |
||
| 082 | _aX:513-8, L7 | ||
| 100 |
_aWademan Victor _9318759 |
||
| 245 | 0 |
_aRisk-free advertising _b How to come close to it |
|
| 260 |
_aNew York _bJohn Wiley _c1977 |
||
| 300 |
_axii,145p _ccm. |
||
| 490 | _aWiley Series on Marketing Management Ed by Frederick E Webester | ||
| 500 | _aGlossary: p 138-141 | ||
| 650 | _aAdvertising | ||
| 942 |
_hX:513-8, L7 _cGB _2CC |
||
| 999 |
_c626486 _d626486 |
||