000 00710nam a2200265Ia 4500
003 OSt
005 20220926013650.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a047103486x
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:513.73.N7, M1
100 _aBolen William H
_9313756
245 0 _aAdvertising
260 _aNew York
_bJohn Wiley
_c1981
300 _axviii,504p
_ccm.
490 _aWiley Series in Marketing
500 _aGlossary: p 471-490
650 _aAdvertising
942 _hX:513.73.N7, M1
_cGB
_2CC
999 _c626501
_d626501