000 00774nam a2200265Ia 4500
003 OSt
005 20220926013650.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a0471045543
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:513:(S:75), P1
100 _aSchwerin Horace S
_9318769
245 0 _aPersuasion in marketing
_b The dynamics of marketing
260 _aNew York
_bJohn Wiley
_c1981
300 _axii,259p
_ccm.
500 _aBibliography: p 240-250
650 _aAdvertising
700 _a Newell Henry H
_9318770
942 _hX:513:(S:75), P1
_cGB
_2CC
999 _c626502
_d626502