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| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0471049565 | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:513, M0 | ||
| 100 |
_aFaison Edmund W J _9318777 |
||
| 245 | 0 |
_aAdvertising _b A behavioral approcach for managers |
|
| 260 |
_aNew York _bJohn Wiley _c1980 |
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| 300 |
_axiii,783p _ccm. |
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| 490 | _aWiley Series in Marketing | ||
| 500 | _aBibliography chapterwise; Glossary: p 729-768 | ||
| 650 | _aAdvertising | ||
| 942 |
_hX:513, M0 _cGB _2CC |
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| 999 |
_c626509 _d626509 |
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