000 00779nam a2200265Ia 4500
003 OSt
005 20220926014105.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
037 _cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:513, L1
100 _aJenkins John R G
_9319737
245 0 _aPlanning the advertising compaign
260 _aNew York
_bMacmillan
_c1971
300 _axi,171p
_ccm.
490 _aCreative Studies Simulation Series
500 _aBibliography: p 127-128; Appendixes: p 51-171
650 _aAdvertising
700 _a Zif Jay Jehiel
_9319738
942 _hX:513, L1
_cGB
_2CC
999 _c627791
_d627791