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| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:513, K3/TD3 | ||
| 100 |
_aLucas Darrell Blaine _9320854 |
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| 245 | 0 | _aMeasuring advertising effectiveness | |
| 260 |
_aNew York _bMcGraw-Hill _c1963 |
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| 300 |
_axi,399p _ccm. |
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| 490 | _aMcGraw-Hill Series in Marketing and Advertising Ed by Steuart Henderson Britt | ||
| 650 | _aAdvertising | ||
| 700 |
_a Britt Steuart Henderson _9320855 |
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| 942 |
_hX:513, K3/TD3 _cGB _2CC |
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| 999 |
_c629450 _d629450 |
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