| 000 | 00727nam a2200253Ia 4500 | ||
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| 005 | 20220926015430.0 | ||
| 006 | a|||||r|||| 00| 0 | ||
| 007 | ta | ||
| 008 | 220923b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0333987322 | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:51-8, P3 | ||
| 100 |
_aKitchen Philip J _9269535 |
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| 245 | 0 |
_aRhetoric and reality of marketing _bAn in ternation |
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| 260 |
_aNew York _bPalgrave Macmillan _c2003 |
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| 300 |
_axviii,202p _ccm. |
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| 500 | _aBibliography: P 183-192 | ||
| 650 |
_aMarketing Management _9233388 |
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| 942 |
_hX:51-8, P3 _cGB _2CC |
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| 999 |
_c631506 _d631506 |
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