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| 020 | _a0030559065 | ||
| 037 | _cGeneral Book | ||
| 040 |
_aRTL _cRTL _beng |
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| 041 |
_2eng _aeng |
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| 082 | _aX:513, M0 | ||
| 100 |
_aPercy Larry _9125935 |
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| 245 | 0 |
_aAdvertising startegy _b A communication theory appro |
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| 260 |
_aNew York _bPraegar _c1980 |
||
| 300 |
_aviii,301p _ccm. |
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| 490 | _aPraeger Special Studies | ||
| 500 | _aBibliography: p 274-295 | ||
| 650 | _aAdvertising | ||
| 700 |
_a Rossiter John R _9125936 |
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| 942 |
_hX:513, M0 _cGB _2CC |
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