000 00823nam a2200253Ia 4500
003 OSt
005 20220926023607.0
006 a|||||r|||| 00| 0
007 ta
008 220923b |||||||| |||| 00| 0 eng d
020 _a9788131722367
_c575.00
037 _b1286, 10/03/2017, Dhanraj Book House
_cGeneral Book
040 _aRTL
_cRTL
_beng
041 _2eng
_aeng
082 _aX:1:(S:44), P9
100 _aKUMAR S Ramesh
245 0 _aConsumer behaviour and branding
_b Concepts, readings and cases The india context is Ramesh Kumar
260 _aNoida
_bPearson
_c2009
300 _axv, 607p
_ccm.
500 _aBibliography: p239-256
650 _aCommerce
942 _hX:1:(S:44), P9
_cGB
_2CC
999 _c641942
_d641942