000 00690nam a2200241Ia 4500
003 OSt
005 20220928122514.0
006 a|||||r|||| 00| 0
007 ta
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024 _a67198
037 _cTextual
040 _aSDCL
_cSDCL
_beng
041 _2eng
_aeng
082 _aX:513-8, P4
100 _aKapferer Jean-Noel
245 0 _aNew strategic brand management
_bCreating and sustaining brand equity long term
260 _aNew Delhi
_bKogan Page India
_c2004
300 _axiv,497p
_ccm.
650 _aBrand Management
_9418463
942 _hX:513-8, P4
_cTEXL
_2CC
999 _c771815
_d771815