000 01080nam a2200277Ia 4500
003 OSt
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024 _a6474
037 _cTheses
040 _aCRL
_cCRL
_beng
041 _2eng
_aeng
100 _aAmardeep Singh Au.
_9545986
110 _aUniversity of Delhi. Faculty of Medical Sciences. Department of Pharmaceutical Management
_9545987
245 0 _aTo study and understand various elements of the marketing strategy in the Indian paharmaceutical industry and to develop a marketing plan for a new product - an antiepileptic brand
260 _c2010
300 _a146
_ap.
_ccm.
650 _aPHARMACOLOGY
700 _a Dr. Manmohan Singh Chugh Gu.
_9545988
700 _a Prof. B. P. Srinivasan Gu.
700 _aUniversity of Delhi. Faculty of Medical Sciences. Department of Pharmaceutical Management
_9545989
942 _cDIS
_2CC
999 _c882244
_d882244