Adevrtising A decision making approach.

By: Contributor(s): Material type: TextLanguage: English Series: Dryden Press Series in MarketingPublication details: Chicago Dryden Press 1988Description: xxx,590p cmDDC classification:
  • X:513, M8/TD1
Item type: General Books
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Bibliography chapterwise; Appendix: P 527-65; Glossary: P 567-76

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