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Marketing management: Past. present and future

Czinkota Michael R; Kotabe Masaaki; Vrontis Demetris

Marketing management: Past. present and future Czinkota Michael R; Kotabe Masaaki; Vrontis Demetris - 4th - Switzerland Springer 2021 - xxviii,880p. - Springer Texts in Business and Economics .

ISBN: 9783030669157

Source: Textual

Subjects--Topical Terms:
Commerce

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