Marketing management: Past. present and future (Record no. 1224452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754nam a2200241Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241129104114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241129s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030669157 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Language of cataloging | eng |
| Transcribing agency | RTL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Source of code | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X:51-8 R1 |
| Assigning agency | RTL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czinkota Michael R; Kotabe Masaaki; Vrontis Demetris |
| 9 (RLIN) | 724798 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: Past. present and future |
| Statement of responsibility, etc. | Czinkota Michael R; Kotabe Masaaki; Vrontis Demetris |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Switzerland |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii,880p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 11726.39 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Springer Texts in Business and Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbook |
| Classification part | X:51-8 R1 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ratan Tata Library | Ratan Tata Library | 2024-11-29 | Excel Book International | 11726.39 | 167 & 30/01/2023 | X:51-8 R1 | RT1502388 | 2024-11-29 | 2024-11-29 | Textbook |