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H2H marketing: Case studies on human-to-human marketing

Kotler Philip; Pfoertsch Waldemar; Sponholz Uwe

H2H marketing: Case studies on human-to-human marketing Kotler Philip; Pfoertsch Waldemar; Sponholz Uwe - Switzerland Springer 2023 - xix,213p. - Springer Business Cases .

ISBN: 9783031223921

Source: Textual

Subjects--Topical Terms:
Marketing

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