H2H marketing: Case studies on human-to-human marketing (Record no. 1225247)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00712nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241129104305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241129s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031223921 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | Textual |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | RTL |
| Language of cataloging | eng |
| Transcribing agency | RTL |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Source of code | eng |
| 084 ## - COLON CLASSIFICATION NUMBER | |
| Classification number | X:51 R3 |
| Assigning agency | RTL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip; Pfoertsch Waldemar; Sponholz Uwe |
| 9 (RLIN) | 725633 |
| 245 #0 - TITLE STATEMENT | |
| Title | H2H marketing: Case studies on human-to-human marketing |
| Statement of responsibility, etc. | Kotler Philip; Pfoertsch Waldemar; Sponholz Uwe |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Switzerland |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,213p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | Rs.10812.30 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Springer Business Cases |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Textbook |
| Classification part | X:51 R3 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ratan Tata Library | Ratan Tata Library | 2024-11-29 | Segment book | 67588& 14/2/2024 | X:51 R3 | RT1528183 | 2024-11-29 | 2024-11-29 | Textbook |