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ISBD view for Theory construction in marketing

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Theory construction in marketing

Zaltman G

Theory construction in marketing Zaltman G And Others - Johan Johan, Willey & Sons 1982 - 231p

Source: Textbook

Theory construction in marketing

APA

Zaltman G, . (1982). Theory construction in marketing. Johan: Johan, Willey & Sons.

Chicago

Zaltman G, . 1982. Theory construction in marketing. Johan: Johan, Willey & Sons.

Harvard

Zaltman G, . (1982). Theory construction in marketing. Johan: Johan, Willey & Sons.

MLA

Zaltman G, . Theory construction in marketing. Johan: Johan, Willey & Sons. 1982.

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