Managing brand equity capitalizing on the value of a brand name; Managing brand equity capitalizing on the value of a brand name
Aaker D A
Managing brand equity capitalizing on the value of a brand name; Managing brand equity capitalizing on the value of a brand name Aaker D A - NY NY, The free press 1991 - 299p
0-02-900101-3
Textbook
Managing brand equity capitalizing on the value of a brand name; Managing brand equity capitalizing on the value of a brand name Aaker D A - NY NY, The free press 1991 - 299p
0-02-900101-3
Textbook