Managing brand equity capitalizing on the value of a brand name; Managing brand equity capitalizing on the value of a brand name Aaker D A

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TextLanguage: English Publication details: NY NY, The free press 1991Description: 299pISBN:

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Textbook

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Textbook	Faculty of Management Library	Faculty of Management Library			X:512 N1 (Browse shelf(Opens below))					Available			ML1267383

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