Digital consumer management: understanding and managing consumer engagement in the digital environment
Mogaji Emmanuel
Digital consumer management: understanding and managing consumer engagement in the digital environment - London and New Yark Routledge 2024 - xv,237p. Includes index
Integrating consumer behavior, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem.
9781032486024
Textual
Consumer Behavior
Marketing
Internet/ Digital Marketing/ e- marketing
Digital consumer management: understanding and managing consumer engagement in the digital environment - London and New Yark Routledge 2024 - xv,237p. Includes index
Integrating consumer behavior, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem.
9781032486024
Textual
Consumer Behavior
Marketing
Internet/ Digital Marketing/ e- marketing