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Digital consumer management: understanding and managing consumer engagement in the digital environment

By: Material type: TextPublication details: London and New Yark Routledge 2024Description: xv,237p. Includes indexISBN:
  • 9781032486024
Subject(s): Other classification:
  • X:8:(D6,9(B) R4
Summary: Integrating consumer behavior, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem.
Item type: Textbook
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Textbook Ratan Tata Library Ratan Tata Library X:8:(D6,9(B) R4 (Browse shelf(Opens below)) Available RT1528321

Integrating consumer behavior, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem.

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