The Service-Dominant Logic of Marketing Dialog, Debate, and Directions
Stephen L. Vargo; Robert F. Lusch
The Service-Dominant Logic of Marketing Dialog, Debate, and Directions - Taylor and Francis 2006
9781315699035
EBOOK
The Service-Dominant Logic of Marketing Dialog, Debate, and Directions - Taylor and Francis 2006
9781315699035
EBOOK
