The Service-Dominant Logic of Marketing Dialog, Debate, and Directions
By: Material type:
TextLanguage: English Publication details: Taylor and Francis; 2006ISBN: - 9781315699035
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The Service-Dominant Logic of Marketing
APA
Stephen L. Vargo; Robert F. Lusch, .The Service-Dominant Logic of Marketing. : Taylor and Francis.
Chicago
Stephen L. Vargo; Robert F. Lusch, .The Service-Dominant Logic of Marketing. : Taylor and Francis.
Harvard
Stephen L. Vargo; Robert F. Lusch, .The Service-Dominant Logic of Marketing. : Taylor and Francis.
MLA
Stephen L. Vargo; Robert F. Lusch, .: Taylor and Francis. .
