Strategic Role of Behavioral Nudges in Green Marketing: An Analysis of Compromise and Asymmetric Dominance Effects

Megha Bharti Au.; Suneja Vivek Gu.

Strategic Role of Behavioral Nudges in Green Marketing: An Analysis of Compromise and Asymmetric Dominance Effects - 2024 - 141p.

Source: Theses

Subjects--Topical Terms:
Management

Strategic Role of Behavioral Nudges in Green Marketing: An Analysis of Compromise and Asymmetric Dominance Effects

APA

Megha Bharti Au.; Suneja Vivek Gu, University of Delhli. Management Studies. Management Studies, . (2024). Strategic Role of Behavioral Nudges in Green Marketing: An Analysis of Compromise and Asymmetric Dominance Effects. : .

Chicago

Megha Bharti Au.; Suneja Vivek Gu, University of Delhli. Management Studies. Management Studies, . 2024. Strategic Role of Behavioral Nudges in Green Marketing: An Analysis of Compromise and Asymmetric Dominance Effects. : .

Harvard

MLA

Megha Bharti Au.; Suneja Vivek Gu, University of Delhli. Management Studies. Management Studies, . Strategic Role of Behavioral Nudges in Green Marketing: An Analysis of Compromise and Asymmetric Dominance Effects. : . 2024.

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