Strategic Role of Behavioral Nudges in Green Marketing: An Analysis of Compromise and Asymmetric Dominance Effects

By:

Megha Bharti Au.; Suneja Vivek Gu

Contributor(s):

University of Delhli. Management Studies. Management Studies

Material type:

TextLanguage: English Publication details: 2024Description: 141pSubject(s):

Management

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Item type:

Thesis

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	Thesis	Central Library	Central Library								Not for loan			TH0027589

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