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Developing new services: incorporating the voice of the customer into strategic service development

Fisher Caroline M

Developing new services: incorporating the voice of the customer into strategic service development - Milwaukee ASQ Quality Press 2003 - xvi, 216p. cm.

Appendix A-I, 181-208p.

ISBN: 0873895851 (hbd)

Standard No.: 12522

Source: 10272, 09/07/2004, Govinda Book House Textbook

Subjects--Topical Terms:
Consumer satisfaction
Customer services-management
Operational Research
Service industries
Mathematics

Dewey Class. No.: B2T0b8BE, P3 TB

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