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Advertising promotion, and supplemental aspects of integrated marketing communication

Shimp Terence A

Advertising promotion, and supplemental aspects of integrated marketing communication - 4th - Forth Worth Dryden Press 1997 - xxiv, 589p cm. - Dryden Press Series in Marketing .

ISBN: 0030103525

Source: General Book

Subjects--Topical Terms:
Advertising

Dewey Class. No.: X:513, N7

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