Advertising promotion, and supplemental aspects of integrated marketing communication

By:

Shimp Terence A

Material type:

TextLanguage: English Series: Dryden Press Series in MarketingPublication details: Forth Worth Dryden Press 1997Edition: 4thDescription: xxiv, 589p cmISBN:

0030103525

Subject(s):

Advertising

DDC classification:

X:513, N7

Item type:

General Books

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:513 N7 (Browse shelf(Opens below))					Available			RT1135863

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