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Advertising and promotion An integrated marketing communications perspective

Belch George E

Advertising and promotion An integrated marketing communications perspective - 6th - New Delhi Tata Mc Graw Hill 2004 - xxvi, 779p cm.

Glossary P GL1-GL14; Appeddix P 334-47, 700-07

ISBN: 0070581940 365.5

Source: 134, 05/09/2008, PIONEER BOOK DISTRIBUTORS General Book

Subjects--Topical Terms:
Commerce

Dewey Class. No.: X:513, P4/TD

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