Advertising and promotion An integrated marketing communications perspective

By:

Belch George E

Contributor(s):

Belch Michael A

Material type:

TextLanguage: English Publication details: New Delhi Tata Mc Graw Hill 2004Edition: 6thDescription: xxvi, 779p cmISBN:

0070581940

Subject(s):

Commerce

DDC classification:

X:513, P4/TD

Item type:

General Books

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Average rating: 0.0 (0 votes)

Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Books	Ratan Tata Library	Ratan Tata Library			X:513 P4/TD (Browse shelf(Opens below))					Available			RT1389211

Glossary P GL1-GL14; Appeddix P 334-47, 700-07

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